It’s easy to think of communications as purely a supportive role. We’re not usually the ones charting the course for our organizations. We’re not driving the business. So it’s easy to understand how we can become quite reactive to the work that is requested of us. However, it is incumbent on us to constantly question the “why” of our work, however responsive we are to the “what” and the “how”, in order to be able to provide strategic guidance, and maximum value, to those we are supporting.
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Senior communicator | Team leader | Web and social media expert | Strategist.
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