In Netflix’s House of Cards, Frank Underwood is a conniving, calculating and ruthless politician who has sights fixed firmly on power. He understands that favours lead to personal indebtedness, and those under his thumb often find themselves doing things that they would never otherwise do. How does this happen? How can the burden of personal debt cause otherwise intelligent people to go against their own better judgement? It has to do with the power of reciprocity. This is how it works.
Decisions are tiring. It takes a lot of energy to ponder the pros and cons of the thousands of choices we make on a daily basis. Thankfully, our subconscious has developed tools to help us make all these tiresome decisions quickly and efficiently. According to studies, one of these subconscious tools is a trigger word we can take advantage of to influence the decision-making process.
David FolkersonDiscover a magic word that increases influence by more than 30%
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