It’s easy to think of communications as purely a supportive role. We’re not usually the ones charting the course for our organizations. We’re not driving the business. So it’s easy to understand how we can become quite reactive to the work that is requested of us. However, it is incumbent on us to constantly question the “why” of our work, however responsive we are to the “what” and the “how”, in order to be able to provide strategic guidance, and maximum value, to those we are supporting.
I have a friend who told me he regularly has to sit through two-hour long weekly team meetings. I didn’t know whether to laugh or cry with him. Such a massive investment in time and money. Put your typical team of 10 into a boardroom for two hours, and that meeting has just cost the company about $1,000 in wages. Keep it up for a year, and the company is down about $50K. And that’s just one team. It is unlikely that this company generates sufficient return from these team pow-wows to merit such frivolousness with employee time. Conducting good meetings is an important skill. Here are some tips for keeping them as short and as productive as possible.
David Folkerson9 tips for the shortest and most productive meetings possible
Senior communicator | Team leader | Web and social media expert | Strategist.
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