Have you ever heard someone say: “This isn’t the hill I’m going to die on”? It was something an old manager of mine used to say fairly frequently. When she said it, it meant that she disagreed about something our CEO was asking us to do, but she didn’t feel strongly enough about the argument to fight about it until the bitter end. In other words, it wasn’t a disagreement she was going to lose her job over.
Decisions are tiring. It takes a lot of energy to ponder the pros and cons of the thousands of choices we make on a daily basis. Thankfully, our subconscious has developed tools to help us make all these tiresome decisions quickly and efficiently. According to studies, one of these subconscious tools is a trigger word we can take advantage of to influence the decision-making process.
David FolkersonEliminate crutch words to increase your credibility
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