It’s easy to think of communications as purely a supportive role. We’re not usually the ones charting the course for our organizations. We’re not driving the business. So it’s easy to understand how we can become quite reactive to the work that is requested of us. However, it is incumbent on us to constantly question the “why” of our work, however responsive we are to the “what” and the “how”, in order to be able to provide strategic guidance, and maximum value, to those we are supporting.
Do you use a to-do list? Good. Does it ever get shorter? If you’re like me – not really. My to-do list is long and it seems to get longer all the time. But I’ll come clean and tell you right now that, as important as productivity is, I’m never going to finish it. I’m not even going to try. Why? Because the effort just isn’t worth it. I look at my to-dos all the time, and every time I look at my list, I consider what my goals are, what the context is around me, and I start to assign priorities to my tasks. Many tasks never get done. They were born as a fleeting thought. Potentially good ideas that came about in relation to something else. The tasks took a little breath, survived long enough to make it onto my list, but things changed, projects moved on, now they’re tagged as “low priority”, and in a few months they’ll probably be deleted. To-dos can only survive in low-priority mode for so long before their sheer existence causes me more annoyance than their eventual potential is worth.
Serenity, productivity, calm, efficiency, control. That’s how I feel when I clear my inbox and start checking things off my to-do list. How do I consistently reach this promised land of inbox zero? I just follow these five simple rules.
David Folkerson5 rules for achieving and maintaining inbox zero
Senior communicator | Team leader | Web and social media expert | Strategist.
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